Monday, March 19, 2018

Online Marketing for Local Businesses

Not every local business will benefit from online marketing, but most will.  There are many different ways to promote a business online and different types of businesses need different approaches.  If you have a local business and want to explore the options, we can help.  Just complete the form here for a free consultation.

How Can a Local Business Benefit from Online Marketing?

Online marketing is similar to offline marketing in what it offers however you have more control over online marketing.  You can measure every part of your campaign and make adjustments in real-time.  For this reason, your promotional dollar is better managed and can be much more effective.

ComScore reports that 67% of people do their research online before buying a product or service.  They will often buy offline, depending on the product or service, but their research start online.

Google owns 80% of all search traffic on the Internet.  43% of these searches are for local business.  25 to 30% of all searches result in an offline purchase within 24 hours of performing an online search.

Depending on the type of local business you have, you might benefit from the following:

  • Search Engine Marketing
  • Video Marketing
  • Social Marketing
  • Classified Ads
  • Publicity and News Releases
  • Article Marketing
  • Backlinking

No matter what type of local business you operate, you can benefit the most from being on the first page of the Google search results for the key phrases people would use to search for each of your products or services.  It is not enough to rank on the first page of Google for the name of your business because if people don't know about you, they will not be typing your business name into the search engine. 

How We Can Help

Keyword discover and analysis is therefore the first step in your marketing research.  We will help you identify exactly what people search for to find your products and services before they buy.  Then we'll show you how to use the results of this research to your best advantage.

Next we need to study your top 10 online competitors to see where we can displace them so you can be in those top 10 search results.  As high as 70% of clicks come from the first page of the Google search results.  If you can't displace any of the top 10 for the best key words then we have to work out an alternative way to get you on page 1 so you can get the results you want.

Next we advise you to capture the emails of those people visiting your web site, portal or blog.  By capturing these leads, you can build a database of potential customers for other products and services you offer now or in the future.

Another area we can help is by analyzing your web site to see if it is as effective as it can be, and to discover where your traffic comes from so we can determine how to increase your traffic.  If you already have an online presence, we can do this immediately.  If not, we can set a plan in motion to help you track your results as you impliment a new web presence. 

Get Your Free Consultation

We are a full-service company and can offer web site and blog development and content services.  We can also host your online presence.

To find out more about how we can help you specifically, complete our simple information request for a free consultation.  There is no obligation and you will gain valuable information through the process.

Get your Free Consultation Here!


Get a Free Consultation

If you are struggling to get the leads and customers you want, we'd like to help.  Fill out the form below for a free consultation and let's see where you are, where you want to be, and how to get there from here.  Have a free consultation without any obligation whatsoever.  Just complete our simple information request and let's get started.

Get your
Free Consultation Here!

Copyright 2010-2012 by Richard Allen Golko